About Me

Hi! I’m Will Leytem, a motivated and results-driven digital marketing professional with an aptitude for connecting with audiences and crafting marketing strategies that truly resonate, both visually and through written word.

I hold a Bachelor of Arts in Journalism & Mass Communications, as well as a Political Science degree with a focus on Political Communication and International Studies. This dual background has given me a unique approach to messaging, audience motivators, and methods of influence in an ever-evolving digital landscape.

My interest in marketing was sparked in college through positions I held in internships, student organizations, and nonprofit events. These early experiences helped me discover my enthusiasm for finding new, creative ways of engaging potential consumers and the excitement of implementing a successful plan.

Since college, I’ve gained experience in both B2C and B2B marketing roles. While working for Java House and Heirloom Salad Co., I learned to dig deeper into questions like why Cassie from Coralville might decide to buy our coffee or food. 

As a regional B2B foodservice equipment distributor's Marketing Specialist, I had to shift my thinking to broader strategic considerations, such as what makes a brand like Walk-On's Bistreaux need our new grill? These experiences have refined my instincts and helped me understand the nuances of consumer and business-driven campaigns.

On the technical side, I'm proficient in SEO, website management, Adobe Creative Suite, and search engine platforms, allowing me to be well-versed in the mechanics of what makes marketing work. As a professional, I thrive in environments that blend heavy creativity with trackable results. 

In a nutshell, my passion lies in the deep interest of how words and design can invoke such strong feelings that they can affect sales and buyer decisions.

I’m a lifelong learner, forever curious, and always seeking new ways to grow. As I continue to develop in this space, I look forward to the potential to address new challenges, help brands thrive, and create valuable contributions online.